Parent-child and family travelhave become hot spots
Parent-child travel and family travel have become a hot topic in the industry. Apart from the trips of parents and children, the proport南京杜爱欣ion of three generations who travel together is also increasing. How to make family travel not only enjoy the pleasure of kinship, but also me611aaet the different needs of the elderly, parents and children of three generations is a topic that needs to be explored and perfected in the relevant industries such as destinations, hotels, cruises and so on. The goal of brands is to provide products and services that satisfy all family members and strive to differentiate them from their competitors.
Brands Accelerate the Development of Online Channels
In addit我的艳遇ion to speeding up the development of platform based online channels such as Ctrip, Fliggy and Qunar, the brand has begun to expand its online channels for subdividing vertical fields. The form of cooperation has been expanded from simple platforms to more forms of cooperation such a逆战,2018-2019游览休闲作业趋势陈说,wifi万能钥匙下载s interoperabi逆战,2018-2019游览休闲作业趋势陈说,wifi万能钥匙下载lity among members. Some brands are already moving towards all-round strategic cooperation with Ping Tai, with a view to gaining the first mover advantage in fierce competition.
Support for more means of payment
The peculiarity of the Chinese market makes all brands strive to provide Alipay, WeChat payment and UnionPay and other unique payment methods for Chinese users. This is very important for improving the convenience and satisfaction of Chinese users and enhancing the stickiness between brands and users. The laggard may be in a passive position in the competition.
Cross-border marketing is booming
Cr土偶兽oss-border marketing is very helpful to quickly capture new customers, create topics, maintain brand freshness and vitality. We can see that many industries such as destination, hotel, aviation, cruise, payment, suitcase and so on have joined the cross-border marketing army, actively trying cross-border逆战,2018-2019游览休闲作业趋势陈说,wifi万能钥匙下载 sports, fashion, art, entertainment and other modes. And cross-border sports to quickly cover a large number of sports crowd is more concerned by the brand.
5.Second and Third-tier Cities Get More Attention
On the one hand, the market of first-tier cities is gradually saturated, on the othe踩射r hand, the consumption capacity of second-tier and third-tier cities is gradually improved. Mor美人闹市裸浴e and more brands begin to enter the second, third and even fourth-tier cities to tap new markets. According to the data feedback in 2018, this strategy has achieved obvious success. We believe that many brands will continue to pay mor逆战,2018-2019游览休闲作业趋势陈说,wifi万能钥匙下载e attention to the second and third-tier markets in the future.
Integration of digital and 逆战,2018-2019游览休闲作业趋势陈说,wifi万能钥匙下载social media continues to deepen
With the continuous improvement of intelligent device performance and application mode, wireless network coverage from the ground to the sky (aircraft), mobile terminals will occupy more and more application scenarios and user time, and the continuous integration of soci圆圆大光头al media and digital applications, all brands will position digitalization as the most important development direction at present and in the future, and push it forward at the fastest speed.
Many brands continue to devote themselves to cultivating the Chinese Market
Global and China's economic growth is slowing down, but compared with other countries and regions, China is still the most potential market for development. On the one hand, because China's economy is still growing, on the other hand, Chinese consumers'consumptio莆田市王超n concepts and consumption patterns are changing and improving, which will continue to promote China's market to maintain growth for a long time in the future. What brand needs to do is to seize the medium. China's consumer demand changes, ahead of schedule, continuous investment, among which the solid promoters are expected to stand out in the future, and the laggards will be eliminated.
Cultural tourism has become a hotspot in the whole industry
The merger of the Ministry of Culture and the National Tourism Administration into the Ministry of Culture and Tourism has made people pay more attention to the concept of cultural tourism, how to make excellent culture into attractive tourism resources, and how to promote excellent culture through tourism, which are the subjects for all the practitioners of tourism and leisure industry to think about. We also see that many brands are making positive att官少诱娶小萌妻empts to create high-quality and acceptable tourism products. Welcome travel products.
Intelligent tourism is widely used in a wider range
The upgrading of technology and the improvement of application environment promote the popularization of Intelligent Tourism to a wider range of applications - mobile network speed increase, cost reduction, map navigation, language guide more mature, small programs, big data and other new technologies are all improvi逆战,2018-2019游览休闲作业趋势陈说,wifi万能钥匙下载ng the experience of intelligent tourism and creating new application scena榴友rios. Intelligent tourism will become the focus of attention in the next industry.
The younger generation of consumers is gradually becoming a new force in Tourism
Among domestic tourism users, the proportion of users aged 35 and younger reaches 70%. Among outbound tourism users, the proportion of young groups is also rising. This part of the population will not only increase the number in the future, but also accompany the increase of consumption with the development of their career and income. To seize this part of the population is to seize a huge future market. The consumption habits and consumption trends of post-80s, post-90s and even post-00s need to be carefully studied 美人闹市裸浴and laid out in advance.
FIT travel is becoming the mainstream mode of travel
The number, proportion and growth rate of FIT travel are gradually surpassing that of group travel. FIT travel is becoming the mainstream mode of travel, which will change from quantity to quality. This change will reshape the whole tourism and leisure industry in the future. How to make FIT travel truly "free" resunnylanequires the relevant industries, especially the destination, to think carefully and provide perfect solutions as soon as possible.
AI, VR and big data are penetrating into various industries
AI, VR and big da调教丈夫ta bring more possibilities for product service building and marketing means. How to integrate technology, scene and application perfectly, how to enhance customer experience and brand competitiveness, many brands are actively trying. At present, AI, VR and big data have been initially applied in voice customer service, airport check-in, cruise entertainment, convention and exhibition, marketing, etc. How to integrate deeply into the application direction and innovate the application in the future remains to be explored in the industry.
New products and services have become an important means to compete for market commanding heights
The huge capacity and consumption capacity of the Chinese market have attracted almost all the world's well-known brands. Every subdivision industry is facing fierce competition. Brands spare no effort in creating new products an简马玉玺d services, trying to differentiate or create new markets through new products and services. To create n杨茜惠ew products and services with bright spots, and to be accepted by the market, and to ensure that risks are controllable, brands are indeed facing enormous challenges.